Marketing Skills
Facebook Workshop: Sales funnel
Introduction
In a marketing strategy it is essential to identify the different steps that a user has to take to achieve a specific objective. This can be a registration, a purchase or the generation of a lead. For this, the company needs a conversion funnel because from this tool it can be recorded at which stage of the purchase we activate or lose the interest of the customers.
One of the most common mistakes in a digital marketing campaign is to focus efforts on attracting the greatest number of customers to the web, that is, placing users in the widest phase of the funnel. In this way, very few will actually execute the conversion. It is more effective to target a type of user who is more interested in our product to reduce falls during the different phases of the process.
The conversion funnel allows us to know a very important piece of information when developing marketing campaigns: the percentage of user losses in each of the defined steps. In addition, the sales funnel shows us which points need to be improved most urgently to get the greatest number of users to buy.
For these reasons, profiles that develop Facebook ads campaigns should familiarize themselves with the conversion funnel.
Competences
The general objective of the Facebook Marketing Partner Workshop: public and hypersegmentation is to provide its students with a general training about the most important concepts that are used within the campaigns developed with the Facebook tool.
This workshop deals with the creation of a sales funnel in Facebook Marketing Platform and its use to define campaigns in Facebook Ads. This element provides the necessary information to maximize the impact of messages on the social network and avoid wasting investment in campaigns.
The workshop serves as an approach to the sector for profiles related to marketing who want to know how to design successful Facebook ads campaigns based on the stage of the funnel in which the user is. This workshop promotes, in a particular way, the knowledge of key elements in a fundamental business branch, the optimizing spirit and the generation of ideas to achieve a proactive profile and with basic knowledge on the subject.
The design of the studies has supposed the definition of the general and specific competences that the student body must acquire with the workshop. The design has been governed by principles of integral conception of teaching and its teaching offer has been planned in a way that facilitates student learning. Likewise, its curricular organization meets interdisciplinary criteria, with the purpose that the student acquires the knowledge and skills of his specialization, as a manager in the professional field that corresponds within the specific sector that concerns us.
BC1. Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a specialized context.
BC2. Knowing how to communicate the conclusions, as well as the knowledge and the ultimate reasons that support them, to specialized and non-specialized audiences in a clear and unambiguous way.
BC3. Possess the learning skills that allow them to continue studying in a largely self-directed or autonomous way.
GC1. Being able to identify and solve problems that arise in the context of the tourism sector.
GC2. Knowing how to apply the knowledge acquired in the tourism sector, in order to improve competitiveness and/or entrepreneurship in the tourist destination.
GC3. Develop creative and innovative capacity, focused on providing new solutions to old problems in the sector, its organizations and contexts.
SC1. Being able to determine at what stage of the funnel the client is.
SC2. Being able to draw up a strategy that guides the client from one phase to the next.
SC3. Promote the strengthening of a diverse and transversal professional profile with notions of digital marketing.
SC4. Launch marketing actions that successfully lead to the sale.
SC5. Identify the key elements that can mean the success or failure of a campaign in its first definition stage. dynamics
0€
Dates
Soon more information
Duration
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Schedule
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Requisites
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Face-to-face
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Certificate
Will be certified by TTS by Amadeus
Goals to achieve
- Complete the professional profile of students and digital workers in different areas to contribute to their interdisciplinarity.
- Know the structure that allows the Facebook tool to segment audiences.
- Learn to raise the initial aspects of an advertising campaign on Facebook and Instagram.
- Training in this area for the beginning of a more complete specialization in specific terms or to constitute a transversal profile according to the current labor demand.
Dynamics
The workshop will have a learning methodology based on “learning by doing” so that everything discussed in each training subject can be put into practice. Practical exercises guided by the faculty will be proposed so that the knowledge acquired responds to the real day-to-day needs in the subject matter covered by the workshop.
Teachers will be actively involved in learning to strengthen the bond with students and provide close support in order to resolve doubts and propose scenarios that help students learn to generate ideas “out of the box”.
The delivery of this workshop will be in face-to-face format, with a total of 10 teaching hours, and computers provided by TTS will be available to achieve complete learning and put into practice the examples and practical cases proposed by the faculty.
The dynamics of the digital marketing workshops escape master classes and seek to approach a model of continuous interaction in which each participant can express themselves and feel part of the team. In this way, each person contributes to the generation of ideas and the debates take center stage based on the theme of the workshop in question.
As a result of the workshop, a practical level test will be carried out to assess the knowledge acquired by the students.
Table of contents
Investments in Facebook Marketing Platform
What is Facebook Marketing platform, how to project the investment, definition of the budget.
Definition of the campaign based on the context (funnel stage)
Campaign objective, Facebook pixel, targeting, measurement
Attraction elements
Copies, images/videos, CTA
Closure elements
Landings and remarketing
Triportation Certifications
Idioma
English