Marketing Skills
Google Analytics I Workshop
Introduction
Measuring the effectiveness of marketing and sales efforts is key if you want to establish a correct business strategy. For years, digital marketing has revolutionized the market, generating new business opportunities at more affordable prices than traditional marketing.
Study the users behavior is fudamental to be able to design efective and profitable actions. In the digital world the only way to know the users behavior is through the data
Web analytics is one of the skills with the highest demand today. The search for professionals capable of optimizing and improving the results of the sites.
Competences
The general objective of the Google Analytics I Workshop is to introduce the student to the measurement tool. The aim of this workshop is to familiarize the studen with the basic concepts and notions for configuring compaign tracking, such as implementing a tracking code or configuring data filters. During this workshop you will learn to interpret basic audience acquisition and behavior reports, obtaining an overview of the process.
The studies design has meant the definition of general and especific competences that the student body must get with the workshop. The design has been governed by principles of integral conception of teaching and its teaching offer has been planned in a way that facilitates student learning. Also, its curricular organization attend to interdisciplinarity criteria, with the purpose that the student get the own knowledge and of skills of their specialization, as a manager in the corresponding professional field within the specific sector at hand.
BC1. Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a specialized context.
BC2. Knowing how to communicate the conclusions, as well as the knowledge and the latest reasons that support them, to specialized and non-specialized audiences in a clear and unambiguous way.
BC3. Possess the learning skills that allow them to continue studying in a largely self-directed or autonomous way.
GC1. Being able to identify and solve problems that arise in the context of the tourism sector.
GC2. Knowing how to apply the knowledge acquired in the tourism sector, in order to improve competitiveness and/or entrepreneurship in the tourist destination.
GC3. Develop creative and innovative capacity, focused on providing new solutions to old problems in the sector, its organizations and contexts.
SC1. Know the main functions and use of the Google Analytics tool.
SC2. Being able to track campaigns with the URL builder.
SC3. Being able to build results reports from the data obtained.
SC4. Understand the metrics of a website.
SC5. Strengthen the capacity for decision-making based on data.
0€
Dates
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Duration
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Schedule
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Requisites
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Face-to-face
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Certificate
Will be certified by TTS by Amadeus
Goals to achieve
- Educate the student with the necessary knowledge to be able to interpret the results obtained after the season.
- Promote the analysis initiative and the decision making from the management of real useful data.
- Educate to estblish a cross-sectional profil according to the current labor demand.
Dynamics
The workshop will have a learning methodology based on “learning by doing” so that everything discussed in each training subject can be put into practice. Practical exercises guided by the faculty will be proposed so that the knowledge acquired responds to the real day-to-day needs in the subject matter covered by the workshop.
Teachers will be actively involved in learning to strengthen the bond with students and provide close support in order to resolve doubts and propose scenarios that help students learn to generate ideas “out of the box”.
The delivery of this workshop will be in face-to-face format, with a total of 10 teaching hours, and computers provided by TTS will be available to achieve complete learning and put into practice the examples and practical cases proposed by the faculty.
The dynamics of the Content Plan workshops escape master classes and seek to approach a model of continuous interaction in which each participant can express themselves and feel part of the team. In this way, each person contributes to the generation of ideas and the debates take center stage based on the theme of the workshop in question.
As a result of the workshop, a practical level test will be carried out to assess the knowledge acquired by the students.
Table of contents
Google Analytics introduction
You will know the Google Analytics tool and how its configuration works.
Informs
You will learn to understand, analyze and share basic and full reports.
Google Analyitics interface
In this module you will learn to navigate through the different sections
Measurement and monitoring of conversations
You will know the Google Analytics tool and how its configuration works
Triportation Certifications
Idioma
English