Marketing Skills
Positioning in Social Network workshop
Introduction
Today, companies have assumed the importance of being present in those channels where their current and potential customers are. One of the channels in which it is easier to segment and identify audiences with common tastes, characteristics and interests are social networks.
A large majority of the population is present in some social network. Social networks offer companies a virtual presence and, in addition, it is a channel through which customers can find brands and interact with them quickly, effectively and easily.
One of the most important things are the publications that give life to the brands and that are a direct communication channel that has a low cost (when done organically) and allows to increase the loudspeaker and the message when desired, directly impacting to the specific public of interest.
Social networks are one more business channel for companies, in which to attract new customers but which, used correctly, can achieve a viral effect that allows for an exceptional impact.
Companies are already aware of this technological revolution in which social networks play a leading role and many of them already have a clear digital positioning plan and specialized personnel for planning and management.
Competences
The general objective of the Workshop on positioning in social networks is to provide its students with general training on the ways in which a company can position itself in the different social networks in which there is a business presence.
With the workshop, basic knowledge is acquired on how to choose the right social network for each company and how to make a social network strategy.
Once the social networks are chosen, the definition of a strategic plan applied to the client, product or service becomes important, identifying the buyer persona and the moment in which they are within the customer journey, defining objectives and establishing a plan to be developed.
This channel allows messages to be amplified through organic and other paid actions, such as influencer marketing or social ads campaigns, since each network has its own internal tool for defining and executing campaigns.
It is also essential to analyze the metrics of each of the social networks based on the objectives in order to measure the impact achieved and the return on investment in terms of branding, loyalty and sales.
The workshop serves as an approach to the sector for professionals who wish to know the environment surrounding positioning in social networks. This workshop promotes, in a particular way, the knowledge of key elements in a fundamental business branch, the optimizing spirit and the generation of ideas to achieve a proactive profile and with basic knowledge on the subject.
The design of the studies has supposed the definition of the general and specific competences that the student body must acquire with the workshop. The design has been governed by principles of integral conception of teaching and its teaching offer has been planned in a way that facilitates student learning. Likewise, its curricular organization meets interdisciplinary criteria, with the purpose that the student acquires the knowledge and skills of his specialization, as a manager in the professional field that corresponds within the specific sector that concerns us.
BC1. Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a specialized context.
BC2. Knowing how to communicate the conclusions, as well as the knowledge and the ultimate reasons that support them, to specialized and non-specialized audiences in a clear and unambiguous way.
BC3. Possess the learning skills that allow them to continue studying in a largely self-directed or autonomous way.
GC1. Being able to identify and solve problems that arise in the context of the tourism sector.
GC2. Knowing how to apply the knowledge acquired in the tourism sector, in order to improve competitiveness and/or entrepreneurship in the tourist destination.
GC3. Develop creative and innovative capacity, focused on providing new solutions to old problems in the sector, its organizations and contexts.
SC1. Know the basic concepts related to positioning in social networks.
SC2. Being able to identify the most important social networks for each sector based on the type of customer.
SC3. Promote the strengthening of a diverse and transversal professional profile with notions of traditional and digital marketing.
SC4. Being able to interpret the documents, data and tools related to positioning campaigns.
SC5. Strategically plan and design a content plan according to the type of clients.
0€
Dates
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Duration
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Schedule
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Requisites
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Face-to-face
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Certificate
Will be certified by TTS by Amadeus
Goals to achieve
- Complete the professional profile of students and digital workers in different areas to contribute to their interdisciplinarity.
- Promote knowledge of the basic concepts related to business social networks.
- Learn to create and optimize business profiles on social networks.
- Training in this area for the beginning of a more complete specialization in specific terms or constituting a transversal profile according to the current labor demand.
Dynamics
The workshop will have a learning methodology based on “learning by doing” so that everything discussed in each training subject can be put into practice. Practical exercises guided by the faculty will be proposed so that the knowledge acquired responds to the real day-to-day needs in the subject matter covered by the workshop.
Teachers will be actively involved in learning to strengthen the bond with students and provide close support in order to resolve doubts and propose scenarios that help students learn to generate ideas “out of the box”.
The delivery of this workshop will be in face-to-face format, with a total of 10 teaching hours, and computers provided by TTS will be available to achieve complete learning and put into practice the examples and practical cases proposed by the faculty.
The dynamics of the digital marketing workshops escape master classes and seek to approach a model of continuous interaction in which each participant can express themselves and feel part of the team. In this way, each person contributes to the generation of ideas and the debates take center stage based on the theme of the workshop in question.
As a result of the workshop, a practical level test will be carried out to assess the knowledge acquired by the students.
Table of contents
Profile creation and optimization
Introduction to the RRSS, choosing the correct networks for each objective and public.
Organic positioning
Content strategy, content plan, accepted formats and common characteristics of each network.
Introduction to payment positioning (social ads)
Targeting, types of ads and measurement and optimization tools.
Triportation Certifications
Idioma
English